Frontline
Real Estate
Frontline
Real Estate
Frontline
Real Estate
Frontline
Real Estate
Frontline
Real Estate
Augmented reality marketing campaign and website re-design created in 4 days for the 2023 Brandstorm Case Competition. Achieved 1st place overall!
Augmented reality marketing campaign and website re-design created in 4 days for the 2023 Brandstorm Case Competition. Achieved 1st place overall!
Augmented reality marketing campaign and website re-design created in 4 days for the 2023 Brandstorm Case Competition. Achieved 1st place overall!
Augmented reality marketing campaign and website re-design created in 4 days for the 2023 Brandstorm Case Competition. Achieved 1st place overall!
Augmented reality marketing campaign and website re-design created in 4 days for the 2023 Brandstorm Case Competition. Achieved 1st place overall!
Role
Role
Role
UX Designer
UX Designer
UX Designer
Timeline
Timeline
Timeline
4 Day Project
4 Day Project
4 Day Project
Skills
Skills
Skills
Interaction Design
Visual Design
UX Design
Design Evaluation
Interaction Design
Visual Design
UX Design
Design Evaluation
Interaction Design
Visual Design
UX Design
Design Evaluation
Tools
Tools
Tools
Figma
Figma
Figma
Team
Team
Team
Keyaan Vegdani
Maggie Chang
Victor Suwantchaweechoat
Keyaan Vegdani
Maggie Chang
Victor S.
Keyaan Vegdani
Maggie Chang
Victor Suwantchaweechoat
Keyaan Vegdani
Maggie Chang
Victor Suwantchaweechoat
Keyaan Vegdani
Maggie Chang
Victor S.
PROJECT OVERVIEW
PROJECT OVERVIEW
PROJECT OVERVIEW
Brandstorm 2023 was a design based case competition hosted by SFU’s Student Marketing Association. Out of a total of 15 teams, my group, Canberra consulting managed to take home first place!
Tasked with creating a solution to increase Frontline Real Estate’s applications and to specially target young and creative professionals; we designed an AR marketing campaign.
The campaign also interconnects with our re-design of our website to improve accessibility and give Frontline a new and modern look.
I was responsible for handling all of the augmented reality UX design, as well as the UX and UI for the website. I also assisted Maggie Chang with the graphic design work for the posters.
Brandstorm 2023 was a design based case competition hosted by SFU’s Student Marketing Association. Out of a total of 15 teams, my group, Canberra consulting managed to take home first place!
Tasked with creating a solution to increase Frontline Real Estate’s applications and to specially target young and creative professionals; we designed an AR marketing campaign.
The campaign also interconnects with our re-design of our website to improve accessibility and give Frontline a new and modern look.
I was responsible for handling all of the augmented reality UX design, as well as the UX and UI for the website. I also assisted Maggie Chang with the graphic design work for the posters.
Brandstorm 2023 was a design based case competition hosted by SFU’s Student Marketing Association. Out of a total of 15 teams, my group, Canberra consulting managed to take home first place!
Tasked with creating a solution to increase Frontline Real Estate’s applications and to specially target young and creative professionals; we designed an AR marketing campaign.
The campaign also interconnects with our re-design of our website to improve accessibility and give Frontline a new and modern look.
I was responsible for handling all of the augmented reality UX design, as well as the UX and UI for the website. I also assisted Maggie Chang with the graphic design work for the posters.
Brandstorm 2023 was a design based case competition hosted by SFU’s Student Marketing Association. Out of a total of 15 teams, my group, Canberra consulting managed to take home first place!
Tasked with creating a solution to increase Frontline Real Estate’s applications and to specially target young and creative professionals; we designed an AR marketing campaign.
The campaign also interconnects with our re-design of our website to improve accessibility and give Frontline a new and modern look.
I was responsible for handling all of the augmented reality UX design, as well as the UX and UI for the website. I also assisted Maggie Chang with the graphic design work for the posters.
Brandstorm 2023 was a design based case competition hosted by SFU’s Student Marketing Association. Out of a total of 15 teams, my group, Canberra consulting managed to take home first place!
Tasked with creating a solution to increase Frontline Real Estate’s applications and to specially target young and creative professionals; we designed an AR marketing campaign.
The campaign also interconnects with our re-design of our website to improve accessibility and give Frontline a new and modern look.
I was responsible for handling all of the augmented reality UX design, as well as the UX and UI for the website. I also assisted Maggie Chang with the graphic design work for the posters.
MOBILE AUGMENTED REALITY EXPERIENCE
MOBILE AUGMENTED REALITY EXPERIENCE
MOBILE AUGMENTED REALITY EXPERIENCE
A user would encounter one of our 3 poster variants in the wild. Whether they be at a Frontline property, or anywhere public like a bus shelter. The user would be enticed and then scan the QR code on the poster.
A user would encounter one of our 3 poster variants in the wild. Whether they be at a Frontline property, or anywhere public like a bus shelter. The user would be enticed and then scan the QR code on the poster.
A user would encounter one of our 3 poster variants in the wild. Whether they be at a Frontline property, or anywhere public like a bus shelter. The user would be enticed and then scan the QR code on the poster.
The user is then directed towards an AR application where they are able to view 3D projections of models that can be built by Frontline in the future. Motivated by that possibility they press the “Start Your Career With Us” button.
The user is then directed towards an AR application where they are able to view 3D projections of models that can be built by Frontline in the future. Motivated by that possibility they press the “Start Your Career With Us” button.
The user is then directed towards an AR application where they are able to view 3D projections of models that can be built by Frontline in the future. Motivated by that possibility they press the “Start Your Career With Us” button.
The user is then brought over to the careers page where they can learn more about what Frontline offers as an employer and can apply for jobs.
The user is then brought over to the careers page where they can learn more about what Frontline offers as an employer and can apply for jobs.
The user is then brought over to the careers page where they can learn more about what Frontline offers as an employer and can apply for jobs.
WEB EXPERIENCE
WEB EXPERIENCE
WEB EXPERIENCE
The user is now greeted with a refreshed website for frontline that presents all of the same information but in a more digestible and friendly way.
The user is now greeted with a refreshed website for frontline that presents all of the same information but in a more digestible and friendly way.
The user is now greeted with a refreshed website for frontline that presents all of the same information but in a more digestible and friendly way.
After navigating to the careers page they can now easily see the job descriptions and open positions. Furthermore they are organized by experience level to encourage entry level applicants to apply.
After navigating to the careers page they can now easily see the job descriptions and open positions. Furthermore they are organized by experience level to encourage entry level applicants to apply.
After navigating to the careers page they can now easily see the job descriptions and open positions. Furthermore they are organized by experience level to encourage entry level applicants to apply.
The job application process is now built in directly into the website, and doesn’t link to an external page to handle it. The process is much more straight forward and easy for new and young talent to navigate.
The job application process is now built in directly into the website, and doesn’t link to an external page to handle it. The process is much more straight forward and easy for new and young talent to navigate.
The job application process is now built in directly into the website, and doesn’t link to an external page to handle it. The process is much more straight forward and easy for new and young talent to navigate.
01
01
01
EXPLORING THE PROBLEM
EXPLORING THE PROBLEM
EXPLORING THE PROBLEM
What is Frontline Looking to Achieve?
What is Frontline Looking to Achieve?
What is Frontline Looking to Achieve?
Frontline is looking to improve its digital presence with the goal of attracting new, young, and creative talent.
Frontline is looking to improve its digital presence with the goal of attracting new, young, and creative talent.
Frontline is looking to improve its digital presence with the goal of attracting new, young, and creative talent.
As a relatively new Real Estate company based out of Langley British Columbia, they are looking for a way to grow their company. They are mostly searching for recent graduates, however their current digital footprint isn’t achieving their goals as they haven’t seen an increase in hires since the launch of their new website.
As a relatively new Real Estate company based out of Langley British Columbia, they are looking for a way to grow their company. They are mostly searching for recent graduates, however their current digital footprint isn’t achieving their goals as they haven’t seen an increase in hires since the launch of their new website.
As a relatively new Real Estate company based out of Langley British Columbia, they are looking for a way to grow their company. They are mostly searching for recent graduates, however their current digital footprint isn’t achieving their goals as they haven’t seen an increase in hires since the launch of their new website.
02
02
02
WHAT ARE THE BUSINESS GOALS
WHAT ARE THE BUSINESS GOALS
WHAT ARE THE BUSINESS GOALS
03
03
03
UNDERSTANDING THE USER
UNDERSTANDING THE USER
UNDERSTANDING THE USER
Through interviewing 4 Simon Fraser University students in the Beedie School of Business looking for jobs in the real estate industry we were able to develop this persona with the goal of understanding the target user base for Frontline Real Estate
Through interviewing 4 Simon Fraser University students in the Beedie School of Business looking for jobs in the real estate industry we were able to develop this persona with the goal of understanding the target user base for Frontline Real Estate
Through interviewing 4 Simon Fraser University students in the Beedie School of Business looking for jobs in the real estate industry we were able to develop this persona with the goal of understanding the target user base for Frontline Real Estate
Its clear that if the company wants to target young talent they need to have a solution that focuses on embracing technology, is forward thinking, and isn’t like the stereotypical real estate company.
Its clear that if the company wants to target young talent they need to have a solution that focuses on embracing technology, is forward thinking, and isn’t like the stereotypical real estate company.
Its clear that if the company wants to target young talent they need to have a solution that focuses on embracing technology, is forward thinking, and isn’t like the stereotypical real estate company.
What’s stopping Delilah from applying to Frontline?
What’s stopping Delilah from applying to Frontline?
What’s stopping Delilah from applying to Frontline?
The current visual presence fits the overbearing corporate nature of other real estate companies.
The current visual presence fits the overbearing corporate nature of other real estate companies.
The current visual presence fits the overbearing corporate nature of other real estate companies.
It isn’t immediately clear that Frontline is thinking about the future and embracing technology.
It isn’t immediately clear that Frontline is thinking about the future and embracing technology.
It isn’t immediately clear that Frontline is thinking about the future and embracing technology.
Of course Frontline Real Estate doesn’t exist in a vacuum. That’s why we wanted to take the change to examine what one of their local competitors, Colliers is doing with their website and visual identity.
Of course Frontline Real Estate doesn’t exist in a vacuum. That’s why we wanted to take the change to examine what one of their local competitors, Colliers is doing with their website and visual identity.
Of course Frontline Real Estate doesn’t exist in a vacuum. That’s why we wanted to take the change to examine what one of their local competitors, Colliers is doing with their website and visual identity.
03
03
03
UNDERSTANDING THE USER
UNDERSTANDING THE USER
UNDERSTANDING THE USER
05
05
05
FOCUSING THE PROBLEM
FOCUSING THE PROBLEM
FOCUSING THE PROBLEM
The Goal
The Goal
The Goal
How might we create an interactive marketing campaign and web platform that is forward thinking, unique, and strays from corporate culture; while also simplifying the job application process?
How might we create an interactive marketing campaign and web platform that is forward thinking, unique, and strays from corporate culture; while also simplifying the job application process?
How might we create an interactive marketing campaign and web platform that is forward thinking, unique, and strays from corporate culture; while also simplifying the job application process?
06
06
06
EVALUATING FRONTLINE’S CURRENT WEBSITE
EVALUATING FRONTLINE’S CURRENT WEBSITE
EVALUATING FRONTLINE’S CURRENT WEBSITE
Frontline’s Current Landing Page
Frontline’s Current Landing Page
Frontline’s Current Landing Page
Frontline’s Current Careers Page
Frontline’s Current Careers Page
Frontline’s Current Careers Page
Frontline’s Current Application Process
Frontline’s Current Application Process
Frontline’s Current Application Process
Takeaways From the Evaluation
Takeaways From the Evaluation
Takeaways From the Evaluation
The Landing Page has a bunch of good information, but it is organized poorly resulting in bad brand recognition.
The Landing Page has a bunch of good information, but it is organized poorly resulting in bad brand recognition.
The Landing Page has a bunch of good information, but it is organized poorly resulting in bad brand recognition.
The overall design is very dated and doesn’t fit the forward thinking mentality the company is looking to achieve.
The overall design is very dated and doesn’t fit the forward thinking mentality the company is looking to achieve.
The overall design is very dated and doesn’t fit the forward thinking mentality the company is looking to achieve.
The careers page doesn’t have enough focus on the benefit of joining frontline, and doesn’t show the open roles that could be of benefit to their target audience.
The careers page doesn’t have enough focus on the benefit of joining frontline, and doesn’t show the open roles that could be of benefit to their target audience.
The careers page doesn’t have enough focus on the benefit of joining frontline, and doesn’t show the open roles that could be of benefit to their target audience.
The job application process is re-directed through 3 different websites, when it should just be built in house.
The job application process is re-directed through 3 different websites, when it should just be built in house.
The job application process is re-directed through 3 different websites, when it should just be built in house.
07
07
07
IDEATING THE SOLUTION
IDEATING THE SOLUTION
IDEATING THE SOLUTION
What we need to keep in mind and address in our solution:
What we need to keep in mind and address in our solution:
What we need to keep in mind and address in our solution:
Simple & Modern Design
Technologically Relevant
Junior Role Focused
Simple & Modern Design
Technologically Relevant
Junior Role Focused
Simple & Modern Design
Technologically Relevant
Junior Role Focused
Through making sure that we follow these 3 main ideas in our solution for both the web and the marketing campaign we can attract young talent which is the goal of the company.
Through making sure that we follow these 3 main ideas in our solution for both the web and the marketing campaign we can attract young talent which is the goal of the company.
Through making sure that we follow these 3 main ideas in our solution for both the web and the marketing campaign we can attract young talent which is the goal of the company.
After considering several different ideas from a TikTok campaign to a TV/video system we settled on using some kind of AR system that would integrate directly into our website. The problem now was to decide how the AR would look, and how much it would cost for the company and if it would be possible.
After considering several different ideas from a TikTok campaign to a TV/video system we settled on using some kind of AR system that would integrate directly into our website. The problem now was to decide how the AR would look, and how much it would cost for the company and if it would be possible.
After considering several different ideas from a TikTok campaign to a TV/video system we settled on using some kind of AR system that would integrate directly into our website. The problem now was to decide how the AR would look, and how much it would cost for the company and if it would be possible.
Cost and Wireframes for AR
Cost and Wireframes for AR
Cost and Wireframes for AR
Settling on the AR company, I then moved on to prototyping what the AR would look like through wireframes.
Settling on the AR company, I then moved on to prototyping what the AR would look like through wireframes.
Settling on the AR company, I then moved on to prototyping what the AR would look like through wireframes.
Website Wireframes
Website Wireframes
Website Wireframes
With the wire frames for the AR part of the process done, I went forward with trying to redesign Frontline’s website with a focus on being simple, modern, and having better information architecture.
With the wire frames for the AR part of the process done, I went forward with trying to redesign Frontline’s website with a focus on being simple, modern, and having better information architecture.
With the wire frames for the AR part of the process done, I went forward with trying to redesign Frontline’s website with a focus on being simple, modern, and having better information architecture.
07
07
07
FINAL SOLUTION
FINAL SOLUTION
FINAL SOLUTION
09
09
09
PROJECT REFLECTION
PROJECT REFLECTION
PROJECT REFLECTION
What did I learn?
What did I learn?
What did I learn?
The best way to improve a client’s goals isn’t to necessarily tear everything down and start again, It’s to use the foundation they gave, but turn it into a better, more beautiful house.
The best way to improve a client’s goals isn’t to necessarily tear everything down and start again, It’s to use the foundation they gave, but turn it into a better, more beautiful house.
The best way to improve a client’s goals isn’t to necessarily tear everything down and start again, It’s to use the foundation they gave, but turn it into a better, more beautiful house.
In the future I would have loved to have gotten a chance to experiment with using real 3D models inside of the AR prototypes and to get at least one working with the camera functionality.
Exploring AR prototyping in the future opens so many more possibilities for solutions to complex problems that I really want to explore it!
In the future I would have loved to have gotten a chance to experiment with using real 3D models inside of the AR prototypes and to get at least one working with the camera functionality.
Exploring AR prototyping in the future opens so many more possibilities for solutions to complex problems that I really want to explore it!
In the future I would have loved to have gotten a chance to experiment with using real 3D models inside of the AR prototypes and to get at least one working with the camera functionality.
Exploring AR prototyping in the future opens so many more possibilities for solutions to complex problems that I really want to explore it!
Alright, thank you :)
Alright, thank you :)
Alright, thank you :)
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